The PICTOR Group

Darlene F. Camacho

The PICTOR Group Expands Leadership and Services

RENO, Nev. – The PICTOR Group, a consulting firm founded to provide intercollegiate athletics programs with an innovative, enthusiastic and customized approach to athletics consulting, has expanded their leadership team and added services to their consulting menu.

As the world of intercollegiate athletics continues to evolve, consultants are in high demand to help athletics programs weather change, minimize weaknesses, maximize strengths. The PICTOR Group leadership team has a dynamic combination of skills required to effectively navigate the ever-changing landscape of college sports and affect sustainable solutions.

The PICTOR Group principals Cary Groth and Kathy Lindahl, with new senior partners Carolyn Schlie Femovich and M. Dianne Murphy, have a vast combination of experience at the highest levels of athletics administration, coaching, mentoring, leadership and management.

The PICTOR Group now offers six distinct areas of consulting, utilizing the expertise of two former long-time NCAA Division I athletics directors (Groth, Murphy), a former assistant vice president for finance and operations and associate athletics director (Lindahl) and a former NCAA Division I conference commissioner (Schlie Femovich). The areas include:

  1. Long Range Financial Planning – Analytics

  2. Policy, Procedures & Best Practices Review

  3. Strengths, Weaknesses, Opportunities and Threats (S.W.O.T.) Analysis

  4. Programmatic Review and Assessment

  5. Personnel Assessment, Executive Coaching and Leadership Development

  6. Executive Searches

Clients have already acknowledged the difference The PICTOR Group makes. Sandy Hatfield Clubb, Director of Athletics of Drake University commented on the Group’s ability to affect positive change. "The PICTOR Group has an extraordinary capacity to zero in on what is most important to move an athletics department forward,” Hatfield said. “They helped Drake create efficiency and improve effectiveness while providing a platform to best tell our story. The combined expertise, experience and compassion of their team makes them a great fit for any program…and a blast to work with!"

Similarly, Lisa Campos, Ed.D., Vice President for Intercollegiate Athletics at Northern Arizona University commented on The PICTOR Group’s affect on the NAU athletics program. "The PICTOR Group has been instrumental in transforming NAU Athletics, particularly regarding policies & procedures, and financial planning,” Campos said. “They were incredible to work with. Their knowledge and expertise were invaluable.”

To learn more about The PICTOR Group, visit

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