Associate Director, Marketing & Partnerships

ID# 004723
Women's Sports Foundation
Women's Sports Foundation 247 West 30th Street 5th Floor
New York, NY 10001
United States
Job Description
The Associate Director, Marketing plays an integral role in growing the Women’s
Sports Foundation’s brand equity, and in driving fundraising and awareness through
its corporate partnerships and cause marketing programs. Reporting to the Chief
Marketing Officer (CMO), the Associate Director, Marketing is an ambassador for the
Foundation, working to amplify its mission and reinforce values of leadership,
equality and diversity through regional and national partner activations.
• Build professional networks and identify national/global coalition
opportunities within marketing, athletics, professional sports and girls’ and
women’s rights
Key Responsibilities:
1. Corporate Partner Cultivation, Activation and Stewardship
• Assists CMO with various aspects of corporate prospecting and cultivation
o Identify potential partners with alignment to WSF mission and values
o Actively research and solicit small to mid-size partnerships, and
screen incoming inquiries related to WSF cause marketing and/or
sponsorship opportunities
• Develops proposals and marketing collateral including brochures, fact
sheets, information kits and general information materials
• Engages in ongoing research including industry and competitive analysis
• Serves as the internal project leader for partner activation programs and
special events, as assigned
• Oversees recognition opportunities and fulfillment of contractual
obligations to WSF corporate partners
• Coordinates ongoing correspondence with partners and prospects
including special mailings, program updates and year-in-review reports
• Maintains accurate records and monitors incoming revenue and program
• Follow trends in marketing, sponsorship and development to further drive
brand-building, stakeholder engagement, giving and donor loyalty
3. Marketing Communications and Brand Strategy
• Contributes to marketing and brand strategies that drive the success of
partner activations, fundraising campaigns and mission objectives
• Works with the CMO and the Foundation’s agencies to ensure brand
alignment: articulation of WSF’s desired image and position throughout the
organization and to all constituencies, both internal and external
• Assist in the development of WSF digital and print communications,
marketing campaigns, program videos, PSAs, direct mail appeals and
trademark filings
• Participate in brand marketing and communications activities led by the VP
of Communications and CMO, including the development, design and
launch of a new website in 2019
• Participates in, or presents during, strategy sessions, Board of Trustee
meetings, Marketing & Communications committee meetings
• Works with the Digital Media Manager to assess the relevance and
effectiveness of web editorial content, emails and social media, to ensure
corporate partner integration, and to facilitate content sharing
opportunities with Foundation stakeholders.
• Reports on the success of cause marketing initiatives through KPIs
including donations, traffic, press and brand awareness
• Builds professional networks and identify national/global coalition
opportunities within marketing, athletics, professional sports and girls’
and women’s rights
4. Events
• Manages execution of corporate partner benefits for Women’s Sports
Foundation signature Annual Salute to Women in Sports and other events:
o Printed materials, scripts and signage; securing partner content for
press releases; ensuring on-stage recognition, etc.
• Assists the CMO and Development team in table sales and overall
fundraising efforts
• Actively participates in the planning and execution of events with
corporate partnership components
5. General Responsibilities
• Contributes to the maintenance and good working relationships with all
members of the staff, boards, donors and the public
• Contributes to the development and execution of short- and long-term
department goals
• Follows developments in the fields of marketing and partnerships, nonprofit fundraising, etc., using this information to help the Foundation
operate with initiative and innovation
• Meets established deadlines; fulfills requests and completes assignments in
a timely manner
• Engages in external activities that build relationships with current and
potential partners
• Demonstrates a commitment to critical organization values and to diversity
in all programming materials under his or her control
• Contributes to the general financial stability and success of the Foundation
• Maintains outreach to internal departments to enhance productivity and
program quality; at all times exercising good judgment, maturity and

Employment Type
Full Time
Application Procedure
TO APPLY: Email cover letter and resume to: Attn: Natoya Curd, Senior Director, Operations & Administration Subject: Associate Director, Marketing In 2015, the Women’s Sports Foundation adopted the “Hucles Rule,” a hiring guideline that states that an elite athlete must be interviewed for each WSF job opening. The Women’s Sports Foundation is an equal opportunity employer.
Job Requirements
Qualifications/Core Competencies
• Bachelor’s degree or higher in marketing, communications or related field;
• 6+ years’ experience with demonstrated skills and knowledge in the
conceptualization and execution of partnership programs and integrated
marketing programs;
• Outstanding interpersonal, speaking, and writing skills; strong attention to
detail, keen focus on quality and ability to copyedit;
• High level of competency on standard social media platforms, Microsoft
Office Suite, Adobe Photoshop, InDesign or other design/publishing
• Strong understanding of women’s sports and female athletes
• Ability to manage multiple concurrent projects with overlapping timelines
• Demonstrated excellence in customer service, organizational and managerial skills
Employer Contact Information
Women's Sports Foundation
Natoya Curd
Women's Sports Foundation 247 West 30th Street 5th Floor
New York NY 10001
United States
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