Athletic Links Partners/Affiliates

Director of Strategic Media

ID# 004659
Boston, MA 02210
United States
Job Description
• Develop, lead and execute a strategic communications plan for the conference across all traditional, social and digital
media platforms to expand the conference’s brand, presence and exposure.
• Develop and implement a tracking, analytics and reporting system to regularly assess the conference’s strategic
media performance.
• Collaborate with the content and digital media team regarding:
o Creative social and digital media content production and distribution, including creative and video elements.
o Relevant website content, general releases and other communications and public relations materials.
o Development and maintenance of a content management plan.
• Collaborate and engage with the conference’s social media community from all nine member institutions to increase
institutional and league-wide exposure.
• Coordinate communication, branding and marketing initiatives through championships, corporate partners and
other external opportunities through the conference’s email marketing system and other activation tools.
• Regularly track and stay current with evolving trends and platforms in social and digital media, including cultivation
of relationships with key partners and influencers within the sports and social media industries.
• Serve as primary public relations and media coordination contact for select sports.
• Assist the commissioner and senior associate commissioner on special projects and other duties as assigned.
• Travel and some evening and weekend work is required.


Sports
*Multiple
Division
NCAA I
Category
Employment Type
Full Time
Application Procedure
Review of applications will begin immediately and will continue until the position is filled. Interested applicants should submit a resume, cover letter, and three professional references (as a PDF document) to the America East Conference via email (americaeastjobs@gmail.com). Please include links to or PDF attachments of at least two social media campaigns (e.g., posts, graphics, metrics) or a link to a professional website that includes work samples of such campaigns. Applications with any of the requested pieces above missing will not be considered. Women and ethnic and racial minorities are strongly encouraged to apply. Salary is commensurate with experience. Full benefits package included.
Job Requirements
• Bachelor’s degree required. Master’s degree preferred.
• Minimum three years of experience in intercollegiate or sports-related social and/or digital media is required.
• Excellent oral, written, interpersonal, and organization skills within a team-oriented environment is required.
• Ability to develop strategy through a collaborative, team-based ideation process is required.
• Ability to efficiently and successfully manage multiple projects and tasks is required.
• Experience and proficiency with social media platforms (e.g., Twitter, Instagram, Facebook, Snapchat, LinkedIn) for
communications, marketing and business purposes is required.
• Experience and proficiency with Microsoft Office, Photoshop, InDesign, and video editing software (e.g., Final Cut
Pro, Premiere) is required.
• Experience with Illustrator, AfterEffects, StatCrew, and basic HTML language is preferred.
• Experience with branding, marketing and communications is preferred.
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